QA Manager, Marketing

The successful candidate will translate brand, business, regulatory, and technical requirements into clear quality standards, test plans, approval controls, and measurable service levels. Working closely with Brand, Content, Creative, Performance Marketing, CRM, Web, Product, Compliance, Legal, and Technology teams, the role will own end-to-end quality governance from briefing and production through launch validation and post-release monitoring.

This opportunity is suited to a highly structured, detail-oriented quality leader who can combine hands-on campaign testing with process design, stakeholder management, and continuous improvement in a fast-paced, regulated environment.

Key Responsibilities

• Develop, implement, and continuously improve the marketing quality assurance strategy, governance model, standards, checklists, and operating procedures across all regions and channels.
• Own end-to-end QA for websites, landing pages, email, WhatsApp and SMS communications, paid media, social content, CRM journeys, marketing automation, creative assets, forms, and campaign tracking.
• Convert campaign briefs, brand standards, compliance requirements, and technical specifications into risk-based test plans, acceptance criteria, test cases, and release sign-off requirements.
• Validate content accuracy, offer terms, disclaimers, translations, links, forms, tracking parameters, audience logic, consent controls, personalization, device responsiveness, and cross-browser performance before launch.
• Establish clear approval workflows and release gates with Marketing, Compliance, Legal, Product, Technology, and regional stakeholders, ensuring evidence and approvals are complete and auditable.
• Lead functional, regression, integration, usability, accessibility, localization, and user-acceptance testing for marketing platforms and customer-facing digital experiences.
• Manage defect triage, severity classification, root-cause analysis, remediation tracking, and closure, escalating material launch risks and recurring control failures promptly.
• Build and maintain a centralized QA repository covering test assets, defects, release history, approval evidence, recurring issues, and lessons learned.
• Define and report quality KPIs, including defect leakage, first-pass approval rate, rework, turnaround time, release readiness, and recurring error trends.
• Introduce appropriate test automation and monitoring for high-volume, repeatable checks such as links, forms, tracking, rendering, content consistency, and campaign configuration.
• Manage, coach, and develop QA specialists or coordinators, allocate testing capacity, and maintain consistent standards across business units and regional teams.
• Partner with marketing operations and technology teams to strengthen production processes, reduce manual errors, and embed quality controls earlier in campaign planning and delivery.

Qualifications and Requirements

• 5+ years of professional experience in quality assurance, marketing operations, digital production, software testing, or a related field, including experience leading QA activities or a small team.
• Demonstrated experience testing integrated marketing campaigns and customer journeys across web, CRM, email, mobile messaging, paid media, social platforms, and analytics implementations.
• Strong understanding of QA methodologies, test planning, defect management, regression testing, release governance, and risk-based prioritization.
• Hands-on experience validating digital content, responsive layouts, forms, links, segmentation, personalization, campaign logic, tracking parameters, pixels, tags, and conversion events.
• Experience with project and defect-management tools such as Jira, Asana, Monday.com, Azure DevOps, or similar platforms.
• Working knowledge of marketing automation, CRM, CMS, web analytics, tag management, and consent-management environments.
• Strong understanding of brand governance, localization workflows, data privacy, accessibility, and compliance considerations in customer communications.
• Excellent attention to detail, analytical judgment, and organizational skills, with the ability to manage multiple deadlines and high-risk releases.
• Strong stakeholder-management and communication skills, including the confidence to challenge incomplete work, explain risk, and make evidence-based launch recommendations.
• A degree in marketing, business, information systems, computer science, quality management, or another relevant discipline.

Preferred Profile

• Experience in financial services, brokerage, fintech, banking, or another highly regulated industry; FX or CFD marketing experience is strongly preferred.
• Experience working with multilingual campaigns and distributed regional teams across multiple jurisdictions.
• Familiarity with tools such as Salesforce, HubSpot, Adobe Experience Cloud, Braze, WebEngage, WordPress, Google Analytics 4, Google Tag Manager, or comparable platforms.
• Experience with test automation or scripting using tools such as Playwright, Selenium, Cypress, Postman, or Python.
• Working knowledge of HTML, CSS, APIs, SQL, browser developer tools, and common web-debugging techniques.
• Relevant certification such as ISTQB, Certified Software Quality Analyst, Six Sigma, or a recognized project-management qualification.
• Experience building QA dashboards, operational scorecards, control libraries, and structured continuous-improvement programmes.
• Understanding of paid-media platform policies, attribution, lead-routing logic, CRM lifecycle stages, and marketing data flows.

Why Join Us

• Work with an industry-leading global financial institution.
• Competitive salary and comprehensive employee benefits.
• Opportunities for professional growth and career advancement.
• Collaborative, inclusive, and dynamic work environment.
• Commitment to innovation, client engagement excellence, and performance-driven success.
• Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.

Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.